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| Expanding Ads |
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Expanding Ads are Ads which change their size after userinteraction. The following ads can run as Expanding Ads: Superbanner, Skyscraper and ContentAds.
We distinguish between:
1. On Click Expandable
The Ad expands when the user clicks on a certain button which opens the Ad.
2. Mouse Over Expandable
The Ad expands when the user uses mouse over interaction.
3. Pre-Expanding
The Ad expands once automatically, afterwards through mouse over
Technical Specifications
• Clipping:
In order that the SWF-File is not lying transparent over the Content, a Clipping of the DIV-Container is necessary. Please use the following instructions for the regulation:
Opening of the DIVs: FScommand adlayeropen
Closing of the DIVs: FScommand: adlayerclose
• File Size: max. 40 kb
• Formats:
Expanding Banner
The Superbanner expands from its original size 728x90 downward to 728x250 px.
Expanding Skyscraper
The Skyscraper expands to the left from 160x600 to 350x600 px.
Expanding ContentAd
The ContentAd expands from 300x250 centred downward to 500x500 px.
• Clickvariable: clicktag (siehe  Flash instructions)
• Ideally please send the zipped Creatives to banner@tomorrow-focus.de
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