Tomorrow Focus AG - Technical Specifications

EXPANDING AD Expandable Advertising entails advertisements with a change of format. The user can control it by clicking on it or moving the mouse over it or it can be controlled automatically. The initial format is always a UAP format; after being expanded, the advertisement reverts back to this format again.

Expanding Ads are ads which change their size after user interaction. The following ads can run as Expanding Ads: Super Banners, Skyscrapers and ContentAds. We distinguish between:

1. On Click Expandable
The ad expands when the user clicks on a certain button which opens the ad.

2. Mouse Over Expandable
The ad expands when the user uses mouseover interaction.

3. Pre-Expanding
The ad expands once automatically, afterwards as a result of mouseover.

SIZE

• Expanding Banner
The Super Banner expands from its original size of 728x90 downward to 728x300 px.

• Expanding Skyscraper
The Skyscraper expands to the left from 160x600 to 420x600 px.

• Expanding ContentAd
The ContentAd expands from 300x250 centred downward to 500x500 px.

WEIGHT
• max 60 kb

CLIPPING
To ensure that the SWF File is not lying transparent over the content, a clipping of the DIV container is necessary. Please use the following instructions for the regulation:

• opening of the DIVs: FScommand ('adexpand')
• closing of the DIVs: FScommand ('adcollapse')

DELIVERY
Please send the advertising medium as a zip-file to
>> banner@tomorrow-focus.de.

FLASH BSPECS
Please note our Flash specifications on the right.

FLASH SPECIFICATIONS

Fallback Image:
Fallback Image (GIF or JPG) is necessary for non-Flash users.

getURL variable:
Use the 'clicktag' variable as "get URL"-clickcommand and 'clicktarget' for the definition of the target window (_blank, _self).
>> getURL(clicktag,clicktarget);

Framerate:
Please avoid frame rates higher than 15 fps.

Sound:
Sound is allowed only through user interaction (click on button "sound on" or an explicit symbol, such as speakers). Furthermore the opportunity should be provided for the sound to be deactivated at any time. We suggest 2 repetitions for sound loops.

W-Mode
To prevent overlapping of Flash Layer ADs please set the parameter wmode to "opaque"
<PARAM name=wmode value=opaque>

AdTech :: adtech@tomorrow-focus.de :: Tel. 0049-40-4411 7763 :: IMPRINT

	TECHNICAL SPECIFICATIONS
	German Version